Microsoft today launched the most affordable smartphone 4G device in India, the Nokia Lumia 638, with Windows Phone 8.1. The powerful Lumia smartphone is equipped with a quad-core processor and a 1GB RAM to enable superfast processing. The device has a Clear Black 4.5” LCD screen with True Color and capacitive multi-point touch. The Lumia 638 will retail exclusively on the newly launched Microsoft Brand Store at Amazon.in at a best buy price of INR 8,299/-. The device will be available for pre-booking from December 17 on Amazon India.
Speaking at the launch, Raghuvesh Sarup, Director – Marketing, Nokia India Sales Pvt. Ltd. (a subsidiary of Microsoft Mobile Oy, said, “With the Lumia range we have always focussed on delivering new experiences and features to our consumers at affordable price points. Now, we are introducing Lumia 638 which is the most affordable 4G smartphone on Windows Phone 8.1. It builds on the success of the Lumia range in the fast growing affordable smartphone segment and aims to address the consumers’ demand for a device that lets them enjoy uninterrupted video content. We are confident of the success of the Lumia 638 as a comprehensive package and are certain that the device will help us consolidate our position in the affordable smartphones segment further.”
Speaking on the occasion, Ram Narayan Iyer, Group Director – Retail, Sales and Marketing, Microsoft India said, “Exclusive products and great deals are key differentiators of the Microsoft Brand Store. Given the increasing demand for Lumia smartphones in India, and with more and more consumers choosing to shop online, we are very excited to announce availability of the Lumia 638 exclusively on our store. The Lumia 638 is the first product to be available exclusively on the Microsoft Brand Store.”
The Nokia Lumia 638 in India includes a 4.5-inch FWVGA (480×854 pixels) ClearBlack LCD display with Gorilla Glass 3 and a pixel density of 221ppi; a 1.2GHz quad-core Qualcomm Snapdragon 400 SoC; 1GB of RAM; a 5-megapixel rear autofocus camera; no front-facing camera; 8GB of built-in storage with expandability via microSD card (up to 128GB); an 1830mAh battery, and Windows Phone 8.1 with Lumia Denim update.
To complete the 4G offering and consumer experience, the new Lumia 638 will come bundled with an exclusive offer on Airtel 4G. Lumia 638 consumers on Airtel Post-paid in Bengaluru can enjoy up to 5 GB of free data on 4G for 2 months post activation of their Airtel SIM on the new Lumia 638. This offer will be available only until 31st March 2015.
The Lumia 638 will be available exclusively on the newly launched Microsoft Brand Store, which offers customers outstanding choice, value and service on a wide range of Microsoft products and services. This also includes the best deals and exclusive offers plus free shipping.