Nazara Technologies has signed an exclusive deal with CSE (a sister concern of Cornerstone Sport & Entertainment Pvt Ltd) to develop, distribute and market games around Virat Kohli for 3 years. Known for developing innovative and pathbreaking mobile games, Nazara Technologies will have exclusive rights to build exciting games around the cricketer across digital platforms including mobile, web and DTH.
The games will be available across prominent digital and mobile platforms, and will be accessible to audiences across the globe. Nazara Technologies aims at developing three to five games this year based on Virat Kohli. Users will be able to download the games free of cost with revenues being generated through monetisation models such as advertising, sponsorships and in-app purchases.
Commenting on this opportunity, Nitish Mittersian, CEO and Founder of Nazara Technologies said, “Fast growth in high quality, low cost smartphones is fueling consumer demand for locally relevant content that they can consume on their devices. Given that cricket is a widespread phenomenon in India and that Virat Kohli is arguably one of the most popular cricketer in the country, games based on Virat Kohli will surely be extremely popular especially with the upcoming cricket season.”
“The partnership with Nazara Technologies is extremely important to us as mobile phones have increased the channels of interactive gaming. What is more exciting is that with games based on Virat, users will get to experience the thrill of being Virat Kohli on the field. This is one more opportunity for his fans to get closer to him. I am definitely looking forward to seeing how the games turn-out”, said Jogesh Lulla, Director – New Media, CSE Consulting
“Millions of people in the world over spend hours playing games on their smartphones. When the idea was put forth about creating a Virat Kohli game using my animated character I naturally felt its a great idea; another innovative way for me to connect with my fans and thank them for their continued support. I can’t wait to see the final product that my team creates for me.”, said Virat Kohli.
According to a recent KPMG-FICCI report, the Indian gaming industry was estimated to be Rs. 1,920 crore in 2013 and is expected be worth Rs. 4,060 crore by 2018 – a CAGR of over 16%. This growth would largely be driven by the burgeoning smartphone market in India which according to a recent study by IDC is the fastest growing smartphone market in Asia Pacific. While the smartphone penetration continues to rise an increase in consumption of mobile internet and the introduction of 4G would also play a crucial role in the mobile gaming industry growing at an unprecedented rate over the next few years.