OPPO, a brand with presence in North America, Europe and Asia celebrates the 1st anniversary of its entry into the India market. OPPO entered the India market in early 2014 with its flagship device OPPO N1 launched by brand ambassadors – Bollywood stars Hrithik Roshan and Sonam Kapoor and is now a leading player in the India Mobile market. To mark the beginning of the celebrations OPPO has announced its 1st Anniversary Offer with attractive offers and a reduction in price on select popular models.
According to Mr. Tom Lu, CEO, OPPO Mobiles India, “In our global expansion, India is a very key market for us primarily because we feel there is a huge potential to grow in the Indian smartphone market. We’re a global brand but we want to think and act like part of the community we’re involved in every market we go to – and that’s particularly true in India. To date we’ve been focused on setting up the business in India, increasing our network and availability across the country and we’ll continue that progress in the next five years. As we complete our first year of operations, the Special Anniversary offer comes is a show of our gratitude for the huge support we have received from our customers.”
The anniversary offer can be availed throughout February. Customers looking to buy any of the 5 select models of OPPO smartphone can visit any of the retail outlets as well as online on Flipkart and Amazon. 5 products. Currently OPPO is present in 5000 retail outlets, in more than 20 major cities across India as well as major sites online. OPPO plans on opening exclusive showrooms and stores as a part of their growth roadmap in India.
2014 saw rapid growth in the mobile phone market and gadget fans followed OPPO’s performance closely over the course of 2014. Some of the key noteworthy points from last year were:
- 12 New Models: OPPO released 12 new phones including flagship models such as the N3, R5 and Find 7, bringing its total number of 4G phones to 3 in India
- 5 Minutes: Constant innovation by OPPO led to VOOC – the new charging technology independently developed by OPPO is up to four times faster than conventional charging technologies. An OPPO Find 7 charged for 5 minutes can provide up to 2 hours of call time. The battery is able to reach a 75% charge after just 30 minutes of charging.
- 64 Megapixels: is the highest resolution in mobile phone history. In 2014, OPPO launched its Pure Image 2.0+ image processing technology. Building on the specs of the OPPO Find 7 of 50 megapixel photography, OPPO’s N3 can take 64 megapixel high-resolution images.
- 206 Degrees: OPPO launched the world’s first rotating camera smartphone in January 2014. The 13-megapixel camera smartphone features a 206° rotation, that securely locks at any angle. This was followed by the recent launch of OPPO N3 where the rotating camera has been upgraded from a manual rotating camera to an auto-rotating camera.
Today OPPO is among the top favoured brands in India with the phones being synonymous with cutting –edge technology, sleek design and power packed performance. This year OPPO was also the Title sponsor for OPPO Champions League T20 and the Powered By sponsor for Bigg Boss Season 8.