As the Indian Premier League season heats up, millions of fans are connecting with friends, fans, players, teams, and news about the IPL on Facebook. This continues to show that Facebook is the world’s largest cricket stadium, continuing the momentum from the Cricket World Cup.
Globally, 21 million people generated 163 million interactions from April 1-25 about the IPL. In India, 16 million people generated 131 million interactions by posting, commenting and liking IPL-related content. Whether they’re at the stadium, watching on TV or in line at the grocery store, fans are using Facebook to talk about the IPL.
There are many ways for IPL fans to follow the action on Facebook:
Visit the IPL Trending Experience
- Facebook has introduced an IPL Trending experience that gives fans one place to follow the action and connect in real time. You can see posts from your friends and people in your network with Friends and Groups, see real-time reactions in the Live Feed, see posts from the IPL, teams, players, news outlets and other public voices with In the Story, and view photos and videos from news outlets.
- To join the experience, visit Facebook.com/Live/IndianPremierLeague. You can also navigate there by tapping on posts with many IPL-related hashtags including #IPL, #IPL2015, #IndianPremierLeague and more, by clicking on IPL when it is Trending, or by using Facebook Search.
- This is the first Trending experience for a uniquely Indian event. Similar experiences have been available for the FIFA World Cup, the 2015 Oscars, and the 2015 Super Bowl.
Follow Your Favourite Teams, Players and News Outlets
- IPL: The league is posting premium highlight video clips and pictures that capture the key moments from matches, in addition to Facebook Fan Maps aired on TV live during matches and hosted on their website, that show state-wise allegiances for playing teams across India.
- HOTSTAR: The digital rights holder for IPL is posting in-match highlight video clips in a series called “HotStar of the Match,” where you can catch the best moments and performances of the game.
- ESPN Cricinfo: Catch “The Huddle,” a video series featuring a panel of experts dissecting the game, and “LetsTalkAbout,” a fun engaging video series with fans, as well as the latest news around the IPL games.
- Cricbuzz: This one stop shop for cricket news is posting photos and photo galleries from the matches with interesting captions.
Many news publishers are producing Facebook-first video series for their communities. You can catch match updates on “Facebook IPL Bulletin”by ABP News, get expert views from “#IPLChugli” and reviews on “#IPLwithFB ” by India Today Group. You can also get the latest match roundups and entertainment news from “FB CNN-IBN SportsCast” and “#IBN7SportsSpecial” by Network18.
While all eight teams have Facebook pages, some teams are using the platform in creative ways to reach their fans directly. For example, the Delhi Daredevils are doing a Facebook #AskADilliBoy series where questions of fans are answered via a video Q&A by DD players, in addition to The Daily Dilli, which follows the team for behind the scenes and key moments. Mumbai Indians are posting a fun musical video series describing their team players by way of a musical called #AalaRe while SunRisers Hyderabad is doing a Facebook #Ask video series where players answer questions asked by fans.
You can also follow the other five teams by liking their Facebook pages:
- Chennai Super Kings
- Kings XI Punjab
- Kolkota Knight Riders
- Rajasthan Royals
- Royal Challengers Bangalore
Top players are also using Facebook to connect and share directly with their fans during the season. MS Dhoni, Virat Kohli, Yuvraj Singh and more are sharing authentic content with their millions of fans.
While we don’t know who will take home the title, one thing is certain— people will be on Facebook talking about IPL as the eight teams battle it out for the championship.